KEY HIGHLIGHTS
- Mahindra XUV 3XO REVX A gets Dolby Atmos support
- World's first SUV under Rs 12 lakhs to feature this premium add-on
- Will be offered in REVX A, AX5L, AX7, and AX7L variants
Mahindra has yet again raised the bar in the compact SUV space by introducing Dolby Atmos on the Mahindra XUV 3XO REVX A, making it the world's first SUV under Rs. 12 lakh (ex-showroom) to feature this premium in-car audio technology. With this move, the SUV not only adds another feather to its cap but also democratises access to luxury-grade features for Indian SUV buyers. Let's take a look at this latest update in detail in this section, but before that, make sure to join the 91wheels WhatsApp Community, specifically curated for petrolheads like us to keep up with the latest news and automotive updates.
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Mahindra XUV 3XO REVX A: Dolby Atmos Comes To The Masses
Originally reserved for high-end cars, Dolby Atmos now finds its way into the Mahindra XUV 3XO lineup. The REVX A variant leads the way, with additional availability in the AX5L, AX7, and AX7L trims. Each of these variants comes with a six-speaker system tuned specifically for the cabin, while the top-spec AX7L gets an added subwoofer for deeper bass and enhanced sound clarity. With Gaana's Dolby Atmos music streaming integrated into the infotainment system, customers get seamless access to high-quality audio right out of the box.
The XUV 3XO itself is packed with premium touches that underline Mahindra's strategy to blend affordability with modernity. The SUV boasts dual 10.25-inch displays, a Harman Kardon-tuned audio system, ventilated front seats, wireless charging, and a panoramic sunroof. Safety is equally well covered, thanks to six airbags, 360-degree cameras with blind spot monitoring, hill-hold and descent control, and Level 2 ADAS features such as adaptive cruise control and lane keep assist.
R Velusamy, President - Automotive Business (Designate), Mahindra & Mahindra Ltd., said "At Mahindra, we are driven by the vision of democratising advanced innovations to make them accessible to a wider range of customers. With the XUV 3XO, we are proud to set a significant milestone by introducing Dolby Atmos starting with the sub Rs. 12 Lakh SUV, XUV 3XO REVX A, a global first that redefines in-cabin audio with immersive sound for a larger group of general consumers, transforming every journey. By bringing premium features like Dolby Atmos to the XUV 3XO, we aim to connect with the evolving aspirations of today's SUV buyers."
Mahindra XUV 3XO: Powertrain
Under the hood, buyers can pick from three engine options: two 1.2-litre turbo-petrols (110 bhp and 129 bhp TGDi) and a 1.5-litre diesel (115 bhp, 300 Nm), with both manual and automatic gearbox choices. Looking ahead, Mahindra has also confirmed that an electric version of the XUV 3XO is expected to arrive by late 2025.
Verdict
With the introduction of Dolby Atmos on the XUV 3XO REVX A, Mahindra has not just created a first in the compact SUV segment, but also set a new global precedent for affordable luxury. It shows that buyers in India no longer need to stretch their budgets to enjoy premium features once reserved for luxury brands. Combine this with strong performance options, high-end features, and future-ready EV plans, and the XUV 3XO continues to cement its place as one of the most compelling choices in the sub-Rs. 12 lakh SUV category.
