KEY HIGHLIGHTS
- Suzuki Motorcycles to now available at Flipkart
- Suzuki-Flipkart enters agreement for e-commerce sales
- Multiple manufacturers are already active at the e-commerce store for 2W sales
Suzuki Motorcycles India has inked a new partnership deal with Flipkart, after which the bikes are now available on the retail e-commerce platform. This comes after Flipkart has already inked pacts with various other manufacturers for direct-to-consumer sales. Read on the details about the same a bit more closely in this section, but before that, make sure to join the 91wheels WhatsApp Community to never miss out on any latest news and automotive updates.
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Suzuki Motorcycles Now Available Through Flipkart
Suzuki Motorcycle India has teamed up with Flipkart to offer online bookings for its two-wheelers. Initially, this service is available in eight statesKarnataka, Tamil Nadu, Gujarat, Maharashtra, Andhra Pradesh, Odisha, Meghalaya, and Mizoram, covering models like the Avenis, Gixxer range, and V-Strom SX. The initiative is part of Suzuki's strategy to enhance its digital presence, with plans to expand this e-commerce service to additional states in the near future.
A statement from Mr. Deepak Mutreja - Vice President, Sales & Marketing, Suzuki Motorcycle India Pvt. Ltd., said, "As more customers now prefer digital platforms for their purchases, we are committed to meeting them where they are. By associating with Flipkart, we are leveraging the growing digital ecosystem to offer customers a convenient and trusted platform to explore and buy Suzuki two-wheelers. We believe this move will further strengthen our reach and customer engagement in the Indian market."
Suzuki's new partnership with Flipkart aims to streamline the bike-buying journey. Shoppers can now easily choose a Suzuki model, select the variant, and book it directly on Flipkart. After booking, a nearby authorized dealership steps in to handle formalities like documentation and registration. Once complete, the customer simply visits the dealership to take delivery. This collaboration blends the convenience of online shopping with Suzuki's physical dealership network, making the two-wheeler purchase process more seamless and accessible.
Verdict
The new-age route for booking the 2Wheelers is entering the e-commerce phase where all the players are coming up to list their models on the online platform. This not only makes it easier for the customers to book their preffered vehicle in just a few steps, the brands also have a wider visisbility with a lot more probability of having their portfolio in direct sight of regular customers.
