KEY HIGHLIGHTS
- Tata Harrier, Safari variants revamped, streamlined.
- New Adventure X persona introduced.
- Updated pricing for all variants announced.
- Enhanced features, technology in new lineup.
- Focus on value, customer lifestyle alignment.
Tata Harrier and Safari: Tata Motors has reshuffled the variant lineup of its flagship SUVs, the Harrier and the Safari, as part of a strategic portfolio revamp. This move comes in tandem with the introduction of the new Adventure X persona for both models - a fresh addition aimed at enhancing customer choice and driving appeal.
With this rejig, the entire range for both SUVs has been streamlined to offer a clearer and more value-driven structure. From base to top-tier variants, Tata Motors has realigned the pricing and features across the board, giving buyers more focused options based on their preferences for design, performance, or features. Check out more details below and make sure you join our 91Wheels WhatsApp Community to stay versed on the latest automotive news.
Read more: Tata Harrier & Safari Adventure Variants Launched - Starts At Rs 18.99 Lakh (Ex-sh)
Updated Pricing for Tata Harrier and Safari Variants
Below is the updated introductory pricing for the Harrier and Safari variants (Ex-Showroom, New Delhi):
Tata Harrier
- Smart: Rs. 14,99,990
- Pure X: Rs. 17,99,000
- Adventure X: Rs. 18,99,000
- Adventure X+: Rs. 19,34,000
- Fearless X: Rs. 22,34,000
- Fearless X+: Rs. 24,44,000
Tata Safari
- Smart: Rs. 15,49,990
- Pure X: Rs. 18,49,000
- Adventure X+: Rs. 19,99,000
- Accomplished X: Rs. 23,09,000
- Accomplished X+ (7-Seater): Rs. 25,09,000
- Accomplished X+ (6-Seater): Rs. 25,19,000
Why This Variant Rejig?
The rejigged Harrier and Safari portfolios are designed to align with modern SUV buyer's expectations, offering a mix of intelligent technology, excellent design, and rugged capability. The introduction of the Adventure X persona marks a significant addition, bringing enhanced features and a distinct identity to the range. Tata Motors has also streamlined the variant structure to make it easier for customers to choose a model that fits their lifestyle, whether they prioritize affordability, advanced features or premium appeal.
Read more: Tata Nexon Key Features Explained: What Makes It Standout?
Verdict
The reshuffled lineup simplifies the selection process for buyers while also offering a wider spread of premium features across mid and top-tier variants. With this restructure, Tata Motors aims to strengthen the Harrier and Safari's positions in the high SUV segment, making them more appealing to a wider audience.
