Honda India Achieves 15 Million Customers In Western India

Honda India has recently hit a major milestone in the lively western region. By consistently setting new standards, HMSI has proudly crossed the 15 million customers mark. This accomplishment reinforces Honda's reputation as a trustworthy and preferred option for those looking to purchase two-wheelers in this part of the country. It's a significant achievement that showcases Honda's reliability and popularity among the diverse community in the western region of India.

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Honda India Hits a Landmark: 15 Million Customers

Over a span of more than 17 years, Honda Motorcycle and Scooter India (HMSI) successfully welcomed its first 10 million customers in the Western market, encompassing states like Gujarat, Maharashtra, and Goa. However, what's truly remarkable is that the following 5 million customers joined the HMSI family in just under 6 years. This impressive achievement can be attributed to several factors such as an increased number of touchpoints, the expansion of both the RedWing and BigWing product ranges, a commitment to reliable customer service, and a strengthened connection with customers.

It's worth noting that the love and trust from customers have seen exponential growth, underscoring the positive impact of these initiatives. Commenting on this remarkable milestone, Mr. Yogesh Mathur, Director, Sales & Marketing, Honda Motorcycle & Scooter India, said, Over the years, HMSI has established a strong presence in the Western India, thanks to its extensive network of dealerships, service centers, and an impressive product line-up. The company's diverse range of motorcycles and scooters has resonated well with the discerning customers of this region, catering to their varied needs and preferences. Crossing the 15 million customers milestone in Western India is an astounding achievement and we are delighted by the trust and love that people have shown towards the Honda brand.

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In response to the increasing demand for personal transportation, HMSI remains at the forefront of promoting scooters in these regions, capturing an impressive 49% market share. Notably, the Honda Activa secures its position as the best-selling model in the area. When we look at the broader picture, HMSI commands a substantial 36.4% market share in the western two-wheeler market, encompassing both scooters and motorcycles. Embracing the digital shift, HMSI enhances online interactions for vehicle inquiries while ensuring an improved dealership experience.

Honda India's Presence In Western India

Honda Motorcycle and Scooter India (HMSI) has a strong presence in the Western states of Gujarat, Maharashtra, and Goa, boasting an extensive network of more than 1100 touchpoints. These touchpoints serve as outlets where customers can explore and purchase Honda's diverse range of scooters and motorcycles.

Honda offers a diverse scooter range, including Activa+Special Edition, Activa 125, Dio+Repsol Edition & Dio 125, and motorcycles like Shine 100, CD 110 Dream Deluxe, Livo, Shine 125, SP125+Sports Edition, Unicorn, SP160, Hornet 2.0+Repsol Edition, and CB200X at RedWing outlets.

In addition, Honda's premium motorcycles, ranging from 300cc to 1800cc, are exclusively available through BigWing Topline in major metros and BigWing in other demand centres. The BigWing product lineup includes CB300F, CB350, Hness CB350, CB350RS, CB300R, CB650R, CBR650R, XL750 Transalp, CBR 1000RR-R Fireblade, Africa Twin, and Gold Wing Tour.

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