KEY HIGHLIGHTS
- Lexus India has opened its new retail store in Andhra Pradesh
- The new store is Meraki inspired brand experience space
Lexus India has officially opened a new brand store in Vijaywada, Andhra Pradesh. The new store is Meraki-inspired brand experience hub. The introduction of Lexus Meraki in Vijayawada now establishes the fifth lifestyle space of its kind in India, joining its counterparts in Gurgaon, Coimbatore, Pune, and Calicut.
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Lexus Meraki Brand Store
All Lexus brand spaces are designed to blend the Japanese principle of "Omotenashi," which signifies extraordinary hospitality, with the Indian ethos of "Athithi Devo Bhava," highlighting the commitment to understanding and fulfilling the unique needs of guests, ultimately delivering an exceptional Lexus experience.
This exclusive store offers the only opportunity to immerse oneself in the world of the Lexus brand within Vijayawada, conveniently located in the city center. Drawing inspiration from the Kalamkari craftsmanship, this brand space seamlessly combines it with the Japanese values of precision, excellence, and understated luxury. Furthermore, to foster a deeper connection with local culture, the brand space showcases environmentally friendly Kondapalli toys, intricately handcrafted to showcase the renowned Takumi Art. Visitors to the brand space can admire a display of a Lexus vehicle and relax in a coffee lounge, providing a homely and welcoming atmosphere.
Lexus Current Lineup In India
At present, Lexus India provides a range of vehicles that includes the Lexus LC 500h, Lexus LS 500h, the 5th generation Lexus RX 350H, the Lexus RX 500h F-Sport Performance, Lexus NX 350h, and the domestically manufactured Lexus ES 300h. In line with its sustainable growth strategy in India, Lexus has also introduced bookings for its LM. The response from customers has been extraordinary, with waiting times extending into the festive season of 2024.
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Verdict
With the opening of the new dealership Lexus has showcased its plan to broaden its customer base in India and strengthen its sales infrastructure. The brand has achieved through its physical presence in 19 cities, encompassing 26 guest engagement locations, in addition to the Lexus Virtual Dome an online virtual experience center hosted on the Lexus India website
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