KEY HIGHLIGHTS
- Skoda Drive Fest launched on 10 June 2025.
- Test drive any model to enter contest.
- Chance to win fully sponsored holiday getaway.
- 25 lucky winners to be selected nationwide.
- Boosts showroom footfall and customer brand engagement.
Skoda Auto India introduced a new exciting initiative called the Skoda Drive Fest yesterday (10.June.2025). It is a customer-centric campaign designed to improve test drive experiences and drive engagement across its dealership network. The brand is offering prospective buyers more than just a chance to experience their favorite Skoda models - participants also stand a chance to win an unforgettable holiday. Here's everything you need to know about this campaign. Before moving ahead, do join our 91Wheels WhatsApp Community to stay updated on the latest automotive news.
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What is Skoda Drive Fest?
The Skoda Drive Fest is not just a test drive campaign - it's a contest wrapped in an experience. The initiative invites car enthusiasts and potential buyers to visit their nearest Skoda showroom, get behind the wheel of any model from the Skoda lineup, and automatically enter a contest for a chance to win a holiday. By turning a routine test drive into a potentially rewarding adventure, Skoda aims to create stronger connections with prospective customers.
Skoda Drive Fest: How to Participate
Participating in the Drive Fest is simple and open to all potential buyers. Here's how you can join in:
- Visit a Skoda Dealership: Head to any authorized Skoda showroom participating in the Drive Fest campaign.
- Take a Test Drive: Choose any model - from the Slavia to the Kushaq - and enjoy a test drive.
- Share Your Details: After the drive, share your name, contact information, and other basic details with the sales representative to confirm your entry into the contest.
- Wait for the Draw: All eligible participants will be entered into a lucky draw where 25 winners will be selected for the holiday prize.
Skoda Drive Fest: What's on Offer?
The highlight of the Skoda Drive Fest is a chance to win a fully sponsored holiday, making it a double delight for participants. While the exact location of the getaway may vary based on the terms of the contest, it's meant to serve as a thank-you gesture for taking part and engaging with the brand.
Why Skoda Launched This Initiative
Skoda Auto India has consistently focused on improving customer outreach and enhancing showroom experiences. With the Drive Fest, the company aims to:
- Encourage more footfall at dealerships
- Make test drives more appealing and purposeful
- Increase awareness about Skoda's latest models
- Offer something tangible in return for customer time and interest
In a competitive automotive market, Skoda's move to tie emotional value - such as the thrill of a potential vacation - with a test drive reflects a smart marketing strategy to increase touchpoints and build brand recall.
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Verdict
Skoda Drive Fest is a refreshing take on traditional automotive marketing. By combining the excitement of a test drive with the possibility of winning a holiday, Skoda is not only showcasing its lineup but also engaging audiences in a memorable way. If you have been thinking about checking out a Skoda vehicle, now might be the perfect time - your next drive could lead to your next vacation.
