As a part of Ford's latest Discover More video social series, the brand released a number of videos such as Galiyan, Aasmaan, and Rastey. The brand has now released the fourth edition, an original poem titled Zindagi. The poem stitches together priceless ephemeral moments that touched many during the period of extended lockdown caused by the COVID 19 pandemic.
Written by Kapil Sharma, Director of Communication, Ford India, the poem captures how the lockdown has brought us closer to our family and friends and given us an opportunity to spend some quality time with our closed ones. The poem also emphasizes on how life, which is said to be the greatest teacher of them all, teaches us and makes us experience a number of new opportunities and make us a better person.
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The Ford's Latest Discover More video campaign comprises of five films which will be later followed up by featuring crowd-sourced original thoughtful verse on self-discoveries from the audience and the fans. As per Kapil Sharma, the poem Zindagi celebrates the new discoveries which people made by staying at home during the lockdown.
The Ford Freestyle, which is featured in the video, remains one of the latest additions to the brand's line-up and is powered by a 1.2-L Dragon petrol engine and a 1.5-L TDCi diesel engine. Both these engines come mated to a 5-speed manual gearbox and churn out 96 PS and 100 PS respectively. With this being said, the Freestyle is offered as a very capable and a feature rich vehicle which gets advance safety features such as six airbags, HLA, ESP, TCS, etc. Other cars in the brand's lineup include Figo, Aspire, Ecosport and the new Endeavour.
With this being said, what do you think about the Ford's Latest Discover More video series? Do let us know in the comments box below.
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