20,000 Units Of The MG Windsor Sold; What Makes It Popular?

The MG Windsor has been making appearances on headlines every now and then, mostly due to how well it has been performing on sales charts. However, the British car maker now has yet another announcement, and before diving into the details, make sure to join the 91wheels WhatsApp Community to keep up with the latest news and automotive updates.

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MG Windsor Sells 20,000 Units; Details

According to the car maker, the Windsor has become the fastest EV to achieve this milestone. MG Motor India has sold over 20,000 units of the Windsor. Competing against the likes of the Tata Nexon EV, the Windsor comes with a single electric powertrain option.

Rakesh Sen, Director Sales & Marketing, JSW MG Motor India said, Since its launch, the MG Windsor has delighted car buyers with its exceptional value proposition. Customers have praised its futuristic design, intuitive tech features, spacious cabin, all combined with a sustainable and pocket friendly driving experience.

In addition, with the MG Windsor, we have successfully addressed category barriers and dispelled several myths around EVs in India through our innovative approach. This has enabled newer customers to adapt to the EV lifestyle. These factors have propelled MG Windsor to become the fastest EV model to achieve 20,000 sales milestone in record time.

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What Makes The MG Windsor Popular?

The MG Windsor made quite the waves when it was launched in India, and there are various reasons for it. MG spread the word around that it is a CUV; a crossover utility vehicle, which made sense, considering that it has an almost MPV-ish, oddball design that helps it stand out on Indian roads, especially in a sea of SUVs.

The Windsor's pricing and buying scheme for sure made the next big impact. MG Motor India introduced the 'Battery As A Service' scheme with the Windsor, which we shall explain. Essentially, if you opt for the BaAS scheme, you can buy the car at a price of Rs 9.99 lakh (ex-showroom). MG will then charge you for the battery cost separately, on a pay-per-usage model. Based on that, you will have to pay a nominal fee of Rs 3.5 per km.

If you would rather buy the car normally, you have that option as well, as MG offers the Windsor in three different variants; the Excite, Exclusive, and Essence, priced at Rs 13.99 lakh, Rs 14.99 lakh, and Rs 15.99 lakh respectively (all prices ex-showroom).

The interiors of the MG Windsor are also another talking point; the rear bench, which reclines up to 135 degrees, is meant to mimic the feel and comfort of the seats you'll usually see in a business-class flight. These interiors are spacious, with a good amount of legroom and headroom on offer, which is also possibly why it has proven to be successful among buyers.

The Windsor EV also comes with a fixed-glass roof which cannot be opened, and while a lot of the functions can be accessed only via the 15.6-inch touchscreen infotainment system, it fights back via a heavily-loaded equipment list such as a Jio app store with pre-installed games and OTT content, six-way powered driver seat, ventilated front seats, flush-fit door handles, a 9-speaker sound system, a 360-degree camera, cornering lights, rain-sensing wipers, automatic headlamps with follow-me function, five customizable themes for the infotainment screen, six-language voice commands including Hinglish, 256-color ambient lighting and a lot more.