Maruti Suzuki has announced that its premium automotive retail network- NEXA has completed 6 years this month, offering new and innovative customer experiences throughout the country.
The first NEXA Showroom was established in the year 2015 and since then, NEXA has been successful in creating the best customer experience for their young and aspirational clientele. The customers that NEXA receive are well travelled and tech Savvy, hence, NEXA has been positively assisting their young customers with great care to provide the best buying experience.
NEXA proudly presented the fact that they have always been striving to provide innovative and unique experiences in life. It is a first-of-its-kind initiative that focuses not only on just selling cars but also to provide the best user experience. As a matter of fact, it is with this dedication that NEXA has been able to attract first time buyers, which makes up nearly 70% of its total sales.
Designed to offer a global car buying experience to its customers, every NEXA experience holds hospitality, innovation and a global lifestyle as its key motto. It is with these values that NEXA has inspired many customers over the span of just six years. Today, it is the driving force for Maruti Suzuki, that has resulted in the establishment of 380-plus NEXA outlets in more than 234 cities, throughout the country.
NEXA has also been keen on technological developments as a result of which it launched its augmented reality showroom in January 2020. This is said to be a one-of-its-kind virtual showroom that digitally allows customers to explore a variety of NEXA products efficiently.
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Speaking on the occasion, Mr. Shashank Srivastava, Senior Executive Director, Marketing and Sales, Maruti Suzuki India Limited, said, "Driven by innovation, NEXA marks the first initiative by an automobile company to go beyond selling cars and create new formats of car buying experiences. It is our constant endeavour to keep reinventing to deliver the NEXA experience to ever-evolving customers in the field of automobile and lifestyle."
He added, "With over 380 showrooms across the country, NEXA has helped us attract a new set of customers who were earlier not considering a Maruti Suzuki vehicle. The milestone of 6 years and 1.4million customers is a testimony of the trust that our customers have shown us, over the years."
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NEXA product line-up includes a range of premium bestsellers IGNIS, BALENO, CIAZ, S-CROSS and XL6. Every vehicle in NEXA is curated with the best of technology, design, and features for customers delight.
On this special occasion, NEXA has released the NEXA music season 1 finale song- 'Someone's Watching Over' composed by AR Rahman and Clinton Cerejo. The theme of the song is quite interesting as it inspires people to stay strong during these challenging times and motivates people to look forward to a better future. Check out the music 'Someone's Watching Over' here:
What is your experience with Maruti Suzuki NEXA? Did you like the new music from NEXA? Please tell us your thoughts in the comment section below. Also, join our 91Wheels Telegram and 91Wheels Whatsapp group to know more about vehicles, conduct discussions on your favourite ride and much more!
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