KEY HIGHLIGHTS
- Tata Punch crosses 6 lakh production milestone
- Was the best selling car of 2024
- To celebrate - Tata launches "India Ki SUV" campaign
Tata Motors today announced a historic milestone for its revolutionary compact SUV, Punch, which has surpassed the 6 lakh production milestone in less than four years - a record-breaking feat that cements its position as India's favorite SUV. Launched in October 2021, this car has broken numerous sales records, and in 2024, it was the number one selling car in the country. Let's learn more about this new campaign, celebrating Punch. In the meantime, make sure to join the 91Wheels WhatsApp Channel to never miss out on automotive updates.
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Tata Punch
Launched in 2021, the Tata Punch was accepted by Indians from the very first day of its sales, as it ticked all the boxes a customer needed for their family. Spacious, SUV-like stance, feature-loaded, multiple engine options, and a safe car - all of this at an affordable price point. It pioneered the sub-compact SUV category, making SUV ownership accessible to a wider audience and reshaping the Indian automotive landscape. In 2024, the Punch made history by becoming the highest-selling car in India, a testament to its universal appeal - from urban streets to rural trails, and from first-time buyers to young professionals and families.
To celebrate its 6 lakh production milestone, Tata has come with a new nationwide campaign titled "India Ki SUV". The campaign celebrates the lakhs of Indians who have made the Tata Punch a part of their lives and showcases stories of empowerment, exploration, and everyday adventure. It reflects how the Punch has grown beyond being just a car - it has become a symbol of ambition and confidence for a new India.
Speaking about the Punch and its deep connection with the growing aspirations of a bold and confident India, Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said,
"The Punch embodies the spirit of a new India - bold, self-assured, and ready to forge its own path. Crossing the 6 lakh milestone is more than a production achievement; it's a reflection of the immense trust that over 6 lakh Indians have placed in a vehicle that represents confidence, presence, and a fresh start to their journeys. It's especially heartening to see how Punch has become the natural first choice for so many first-time car buyers. Punch is not just a car - it's a breakthrough brand that has sparked a cultural shift and redefined what India expects from the first car in their family. With the launch of the 'India Ki SUV' campaign, we celebrate this extraordinary journey and the customers who made it possible. This is more than a celebration of numbers - it's a tribute to a product that made SUV attitude accessible to all, without ever compromising on substance."
Some Highlights of Tata Punch
- 5-star safety rating across both ICE and EV variants (Global NCAP & Bharat NCAP respectively)
- Offered in Petrol, CNG, and EV powertrain options
- Accounts for 36% of Tata Motors' overall passenger vehicle sales
- Holds a dominant 38% market share in the sub-compact SUV segment (FY25)
- Registered a strong 15% year-on-year growth
- Honoured with over 20 renowned automotive awards
Verdict
This is the only car that dethroned Maruti Suzuki from the top spot last year, after a gap of 40 years. A perfect concoction of safety, space, features, and bold looks swept Indians away from the start. This 6 lakh production milestone in just 4 years is one of the wildest fantasies of automakers - and Tata has made it a reality. Without a doubt, this is India's favourite SUV.
