Mahindra BE 6 Formula E Edition Goes Live: 3 Buyers to Win an Exclusive London E-Prix Experience
KEY HIGHLIGHTS
- Formula E London E-Prix experience for 3 lucky customers, including paddock access and MADE team interaction
- 'Add to Cart' is now live with bookings limited to the first 999 units
- Five assured experiential rewards for all early buyers, including a track day with Kush Maini
Just days after unveiling the BE 6 Formula E Edition, Mahindra has already raised the stakes for electric SUV buyers. This newly launched special edition isn't just about bold design or exclusivity; it's about bringing customers closer to the adrenaline-filled world of Formula E. With bookings now live, Mahindra is offering early customers a rare opportunity to step inside the world of electric motorsport, including a chance to witness the London Formula E E-Prix in August 2026 from the paddock itself and much more. Without delay, let's get into the details; however, before moving ahead, make sure to join the 91Wheels WhatsApp community for more such updates.
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'Add To Cart' Is Now Live
Mahindra has officially opened the Add to Cart option for the BE 6 Formula E Edition, marking the start of a limited and highly exclusive buying window. From the first 999 customers who book this special edition, three lucky owners will be selected to win the ultimate Formula E experience, a once-in-a-lifetime trip to the London Formula E E-Prix in August 2026.
The three selected customers won't just attend the race, they'll experience Formula E from the inside:
- Tickets and full paddock access to the London Formula E E-Prix
- Meet & greet with the Mahindra Advanced Design Europe (MADE) team, offering rare insights into Mahindra's global EV and racing operations
- Special Formula E-inspired roof decals, exclusive to the winners
What Else?
Mahindra is ensuring that every early buyer feels special. All first 999 customers of the BE 6 Formula E Edition will receive five assured rewards, designed to celebrate Mahindra's Formula E legacy:
- Track-day experience at Mahindra's Proving Track with racer Kush Maini
- Exclusive Collector's Box featuring Mahindra Racing memorabilia
- Professionally captured photo and video of the delivery moment
- A special number of choice between 0 and 99, displayed as a decal on the side door
- The customer's first name featured on the Mahindra Racing car competing at the London Formula E E-Prix
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Verdict
The BE 6 Formula E Edition goes beyond being a special-edition electric SUV; it's Mahindra's boldest attempt yet at blending everyday EV ownership with global motorsport culture. With limited availability, exclusive Formula E access, and guaranteed experiential rewards for early buyers, this edition is clearly aimed at enthusiasts who want more than just a badge upgrade. For those among the first 999 customers, the BE 6 Formula E Edition offers a rare chance to be part of Mahindra Racing's Formula E journey, both on and off the track.
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