Updated On: 2 July 2021 Jatin Jhamb
Kia Motors India is one of the new carmakers in India that achieved instant popularity with all of its products. First, they brought in the Seltos in 2019, the luxury MPV Carnival in 2020 and then the cute yet sharper-looking compact SUV, Sonet. And not one of their products failed. So what really makes Kia Motors a strong competition in India, what are the strategies they follow and the list of cars present in the country? Let's discuss it all here.
Believe it or not, this really makes up for a stronger point as their sister brand, Hyundai is the second-largest carmaker in India that has been present for over two decades. So the whole team of Kia actually knew what will be their target audience and what the market is looking for.
Well, we all know that the SUV is a trending segment in India right now and Kia Motors just utilised this in their favour. When the older-gen Creta was riding high on its success, Kia brought in the Seltos with more features, upmarket design and lowered prices. So that really shook the Creta buyers and Seltos immediately gained its popularity.
You cannot enter the Indian market without features. First, it was Hyundai and now we have Kia. Connected car technology, electric sunroof, ventilated seats, powered driver seat, larger touchscreen infotainment with wireless Apple CarPlay and Android Auto, leatherette upholstery, ambient lighting and whatnot. Kia has got it all covered on all of its products present in India.
The entry-level Sonet comes with three engine options (2 petrol, 1 diesel) and the Seltos too offers the same. Multiple transmission on the offer also makes up for the sale and with the recent iMT iteration, the sales have been in Kia's favour.
First impression is the last and who better than Kia to understand this? The prices, features and the better connectivity of showrooms and service points. Kia promised to have 192 service centres across 160 cities in India. So that speaks up for the lot.
Now, let's have a look at the products Kia offers in India -
Priced between Rs 6.79 lakh to Rs 13.36 lakh, ex-showroom, Delhi, the Sonet competes with Nissan Magnite, Hyundai Venue, Renault Kiger, Maruti Brezza, Toyota Urban Cruiser, Mahindra XUV300, Tata Nexon and Ford Ecosport.
Kia Sonet is offered with three engine options - 1.2L petrol, 1.0L turbo petrol and 1.5L diesel. The latter is offered in two iterations and the table below brings out the power figures for each of the engines
|Power||82 bhp at 6000 RPM||118 bhp at 6000 RPM||99bhp /113 bhp|
|Torque||115 Nm at 4200 RPM||172 Nm at 1500 RPM||240 Nm / 250 Nm|
|Gearbox||5-speed MT||6-speed iMT / 7-speed DCT||6-speed MT / 6-speed AT|
|Mileage||18.4 kmpl||18.2 kmpl / 18.3 kmpl||24.1 kmpl / 19 kmpl|
The rival to the Hyundai Creta and now the Skoda Kushaq, Kia Seltos has scored a Global NCAP rating of 3 stars. The mid-size SUV is priced from Rs 9.90 lakh to Rs 17.86 lakh, ex-showroom, Delhi. Feature-wise, the Seltos is equipped with an electric sunroof, ventilated seats, head-up display, mood lighting, larger touchscreen infotainment unit, UVO connected car technology, terrain and drive modes, Bose sound system and among others.
The most luxurious van on a budget, Carnival really turned our heads up when it was launched. The MPV is as long as it can get and feels like a 1BHK when you are sitting inside. It is powered by a 2.2-litre, four-cylinder diesel unit. This oil burner churns out 197 bhp with 440 Nm of peak torque. An 8-speed of automatic gearbox unit is mated to this diesel and despite its size, it actually delivers an excellent fuel economy. You can pick the Carnival in 7, 8 and 9 seater options.
To give you an idea of what this MPV offers, the top of line Limousine variant gets as many as two electric sunroofs. That is cool. Furthermore, it gets 18-inch alloy wheels, Nappa leather upholstery, power sliding doors, three-zone climate control, Harman Kardon 8-speaker sound system, power-adjustable driver's seat with ventilation function, 10.1-inch touchscreen for the middle-row passengers and what not. The base variant of the Kia Carnival is priced at Rs 24.95 lakh and it fetches till Rs 33.95 lakh, ex-showroom, Delhi.
So what do you think about Kia India Cars and which one will you pick? Or tell us in the comment section as to which Kia car you already own. Also, make sure you are a member of our 91Wheels Whatsapp group where we bring you all the latest information related to the Indian Automotive Industry.
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