Scoop: Tata Sierra To Offer AR HUD And JBL Sound Bar

Scoop: The upcoming Tata Sierra will debut with features like an AR HUD and a JBL sound bar, making it one of Tata Motors' most tech-loaded SUVs yet. The reborn Sierra is set to be unveiled on 25th November 2025, and it is expected to be a grand event, with everyone's eyes on this highly awaited car. Now, let's get to the scoop - and in the meantime, do join our 91Wheels Whatsapp Channel to never miss the latest automotive updates.

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AR HUD & JBL Sound Bar

In a major tech leap, the upcoming Sierra is expected to feature an Augmented Reality (AR) Head-Up Display, offering advanced navigation overlays, driver alerts, and real-time safety information projected onto the windshield. This would make Sierra, first Tata car to get this technology.

Adding to the cabin experience, Tata is also likely to introduce a JBL sound bar, replacing traditional multi-speaker layouts for a cleaner, more futuristic audio setup. This is expected to enhance acoustics while aligning with the Sierra's modern design theme. The interior shots from teaser, also revealed that. Talking about other features of this upcoming beast -

The Sierra is expected to offer multi-zone climate control for personalised comfort, while features like the panoramic sunroof, plush seat materials, and the minimalistic concept-inspired dashboard are already confirmed. Together, these elements signal Tata's intent to position the Sierra as a more premium offering, potentially rivalling models like the Hyundai Creta, Kia Seltos, and even mid-spec Compass variants, depending on pricing.

Powertrain

The Sierra will use Tatas new 1.5-litre turbo-petrol engine showcased at the 2023 Auto Show, delivering around 170 hp at 5,000 rpm and 280 Nm between 2,000 - 3,500 rpm. Sources also suggest the possibility of a 1.5- litre naturally aspirated petrol as an entry option, though not confirmed. An EV version is expected later, with the initial launch focused on the ICE lineup.

Verdict

The Tata Sierra is shaping up to be one of the most tech-rich SUVs in its class, blending nostalgia with next-gen features like AR HUD, a triple-screen interior, and a new turbo-petrol engine. If Tata manages competitive pricing, the Sierra could easily become one of the brand's strongest lifestyle products to date.