KEY HIGHLIGHTS
- Skoda rolls out new 'Skoda Surge' strategy for India
- To focus on a wider reach and network expansion
- Enhance customer experience with comprehensive packages and more
Skoda has completed 25 years in the Indian market, and following the success of Skoda India 2.0, the brand has launched a new program called 'Skoda Surge' for the Indian market. This new brand strategy focuses on expanding its footprint and enhancing the customer experience. The company will roll out a series of key initiatives across brand, product, network, and customer engagement to drive further momentum in India. Read details of the 'Skoda Surge' initiative below. Meanwhile, make sure to join the 91wheels WhatsApp Community to keep up with the latest news and automotive updates.
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New Business & Products
Under the new strategy, Skoda India plans to enter the pre-owned car market. This segment has experienced significant growth in recent years, with many original equipment manufacturers (OEMs) venturing into it. By offering certified pre-owned cars, Skoda provides customers with peace of mind when purchasing directly from an OEM. The company aims to achieve growth through this new venture while also enhancing its corporate and rural channels.
The brand is planning to expand its model lineup by introducing new products. At present, it offers one sedan and 3 SUV models in the Indian market. Skoda has already announced its intention to launch a new global icon in India, which may be the Skoda Superb, aimed at the premium sedan market.
Enhanced Customer Experience & Reach
Skoda India currently operates over 290 touchpoints across 165 cities in the country. The brand aims to increase this number to 350 touchpoints by the end of 2025. A key part of their new strategy is to penetrate tier II and tier III markets. Additionally, Skoda is focused on enhancing the customer experience by improving after-sales services.
Customers can now enjoy the benefits of the Skoda Supercare program, which will be standard across all Skoda cars. This program provides peace of mind, as customers will only need to pay for routine servicing at the end of their second year of ownership or after completing 30,000 km. Additionally, the brand will introduce various warranty and service packages to build customer trust and enhance the overall ownership experience.
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Verdict
Skoda India is focusing on enhancing its reach and customer experience in the Indian market to make it more customer friendly brand. The new strategy will enhance the brand's footprint across the nation and will offer a peace of mind to the customers.
