KEY HIGHLIGHTS
- TVS INDUS Design Honours launched nationwide.
- Reimagining mobility with Indian cultural lens.
- Open to students, professionals, design enthusiasts.
- Focus on monowheel, two-wheeler, three-wheeler concepts.
- Winners get cash prizes, internship opportunities.
TVS Motor Company has unveiled a new initiative to propel Indian design talent to the global stage with the launch of the 'TVS INDUS' Design Honours - a nationwide annual platform focused on reimagining the future of mobility through an indigenous lens. This competition is set to empower young Indian minds with the opportunity to shape tomorrow's mobility solutions that are deeply rooted in the country's culture, communities, and environment. Check out more details below and make sure you join our 91Wheels WhatsApp Community to stay versed on the latest automotive news.
Read more: Ather 450S Now Gets a Bigger 3.7 kWh Battery: 161 Km/charge Range: Details Here
What are the TVS Indus Honours?
Set against the backdrop of India's design potential, the TVS INDUS initiative is named after the Indus Valley Civilization, one of the earliest examples of sophisticated urban planning and human-centered design. True to this legacy, the new program emphasizes innovation with purpose, blending ancient wisdom with forward-thinking solutions for modern mobility challenges.
A Platform for All Creators
The 2025 edition of TVS INDUS opens its doors to students, professionals, and design enthusiasts from all walks of life, regardless of formal design education. Participants are invited to individually develop fresh mobility concepts across monowheel, two-wheeler, and three-wheeler formats, with an emphasis on contextual relevance - both socially and environmentally.
Themed around four uniquely Indian regions - Thar, Sahyadri, Kutch, and Mumbai - the competition challenges applicants to explore regional identities and design mobility solutions that mirror local culture, geography, and user needs.
From Concept to Impact
Entrants will be judged on criteria such as originality, user-centric thinking, contextual understanding, and feasibility. A panel of acclaimed designers and mobility experts will evaluate the submissions, and winners will be awarded cash prizes up to Rs. 5 lakh. A Viewers' Choice Award will also be presented based on public voting, and select participants may land coveted internship opportunities with the TVS Motor design team.
Speaking on the vision behind the program, Amit Rajwade, Vice President - Design at TVS Motor, remarked, "Design is more than just aesthetics - it's about shaping impact through imagination. With INDUS, were setting up a creative playground for the next generation to tell the world what Indian mobility looks and feels like. It's about moving with purpose, rooted in who we are."
Key Dates and Registration
Registrations are now open on the official website www.tvsindus.com. The submission deadline is October 6, 2025, and there's no entry fee. Only individual applications are accepted, encouraging personal expression and vision.
Read more: Honda Shine 100 and CB125 Hornet Launched; Bookings Open Now! Deets Inside
Verdict
Through this initiative, TVS Motor reaffirms its commitment to innovation, sustainability, and nurturing homegrown talent, with the aim to not just 'Make in India' but truly 'Design in India'.
Whether you are a budding designer, an automotive enthusiast, or someone who simply dreams of changing the way India moves - TVS INDUS is your stage to make an impact.
