KEY HIGHLIGHTS
- Hero MotoCorp and Thums Up launch ThunderWheels 2.0 after last year's success
- This year, the spotlight will be on Xtreme 250
Hero Motocorp has joined hands with India's leading soft drink brand, Thums Up, for the ThunderWheels 2.0, a campaign that blends adrenaline and, thrill of riding. However, this is the 2.0 version after the success of their previous campaign, but the spotlight will be on their 250cc streetfighter, the Xtreme 250. Let's get into the details. However, before moving ahead, make sure to join the 91Wheels WhatsApp community to never miss out on any automotive updates.
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ThunderWheels 2.0
Hero MotoCorp and Thumsup have joined hands once again to launch the ThunderWheels 2.0, targeting the youth. But what is ThunderWheels 2.0? This campaign brings together India's two big icons, Hero MotoCorp, the largest two-wheeler manufacturer and ThumsUp, India's leading soft drink brand. It is a promotional campaign that gives the consumer a chance to win a brand-new bike. Last year, Hero was offering the Maverick 440, but this year's focus will be on the Xtreme 250.
As part of the campaign, consumers can scan the QR codes on the ThumsUp bottles and cans to enter the contest. Meanwhile, these special edition ThumsUp with QR codes have been available in the market since August 2025. By doing so, you can unlock a chance to win the Hero's streetfighter, the Xtreme 250 and a lot more thrill and action packed experiences.
According to Aashish Midha, Head of Marketing India BU, Hero MotoCorp, ThunderWheels' phenomenal response last year showed how well it resonated with young riders. He emphasised that the Xtreme 250R embodies agility, power, and confidence, perfect for a generation that wants their motorcycles to reflect individuality and intent.
Adding to this, Sumeli Chatterjee, Category Head Sparkling Flavours, Coca-Cola India & South-West Asia, said the campaign is designed to fuel adrenaline and push boundaries. For Thums Up, it's about creating experiences where young consumers can live their passions fearlessly.
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Verdict
ThunderWheels 2.0 is less about just winning a motorcycle and more about building a culture of thrill and self-expression. By bringing the Xtreme 250R into the spotlight, Hero MotoCorp and Thums Up are tapping directly into the aspirations of young riders who want performance with personality.
